CASE STUDY: FUTURAMA
When it was announced that Comedy central would be acquiring Futurama in 2005 and producing new episodes, I was over the moon (which probably has a slightly different connotation when talking about a show where they routinely travel to the moon, but whatever). I was a HUGE fan of the show, which I saw as a masterpiece of animation. The writing was so sharp, the characters were so rich, and the setting was so beautifully imagined... I couldn't wait to get something out that would convey my enthusiasm and passion about the show.
From 2006 - 2013 I did every launch campaign for Futurama, and there was a bunch of them (befitting a show that died and was reborn so many times): the launch of old episodes (aired originally on Fox), the launch of the 4 movies (which they turned into a season of new episodes), the launch of brand new episodes in 2012, and the final season in 2013. I got to make a lot of amazing stuff for them, and got to work with some incredible people.
My goal was to take the Comedy Central brand and position it so that it could celebrate the awesomeness of Futurama. This "Celebrate the Awesome" idea became a key part of the MAKE FUN spirit we built into our rebranding. The following spots were created in that spirit.