CASE STUDY: STANDUP
From 2013-2015, I was in charge of the creative for marketing pretty much all the standup properties on Comedy Central. We had a bunch: From the big name specials featured in Standup Month, to the up and coming comics on the Half Hour, to the after hours comedy of Dave Attell's Comedy Underground, to the non-stop standup party that was Adam Devine's House Party, and then some (standup shows like The Meltdown, This Is Not Happening, and other standup specials throughout the year). Comedy Central wanted to own standup, and to do so we had to work closely with the talent to align our respective brands, create shareable content that could exist over many platforms, and make standup make sense within our newly-redesigned Brandscape.
What I brought to the table was
- The ability to connect with talent and come up with creative concepts perfectly suited to their voices
- The vision to find ways to expand upon promo content, giving us some exclusive web/social content
- The producing and directing skills to make those concepts work within limited budgets and timeframes
Below are a few of my favorite spots from my work promoting standup on Comedy Central.